Bicycle Booth Review 2026: Custom Cycling Kits & Jerseys Reviewed

Bicycle Booth is a custom cycling apparel brand built around one promise: let riders design their own jerseys, bib shorts, and full kits instead of settling for whatever a team-store rack happens to stock. If you race in a club, ride charity events, or just want a jersey that actually looks like you, this activewear review breaks down the fabric tech, print quality, and catalogue depth so you can decide whether Bicycle Booth deserves your next order.

What is Bicycle Booth

Bicycle Booth is an online custom cycling apparel retailer that lets riders order jerseys, bib shorts, and full kits printed with their own club colors or picked from a themed catalogue. Instead of ordering blank team stock and screen-printing it locally, Bicycle Booth builds the design digitally into the fabric print, which is how it keeps colors sharp across a large range of graphics.

The brand's positioning sits between mass-market cycling apparel chains and full bespoke team-kit manufacturers: shoppers get a large pre-built catalogue of Bicycle Booth graphics, plus the option to submit club branding for a themed kit. For a rider comparing Bicycle Booth against other printed performance apparel options, the deciding factor usually comes down to fabric performance and how the printed color holds up over a season of washes.

Fabric and print technology

Cycling jerseys live or die on two things: how fast the fabric dries and how long the print stays vibrant. Bicycle Booth builds its jerseys and base layers with Cool-Max Quick-Dry Fabric, a moisture-wicking material intended to pull sweat off the skin so riders stay drier on long or hot rides. This is the same category of technical fabric most performance cycling brands lean on, and it's the feature Bicycle Booth foregrounds across its jersey and base-layer lines.

For the graphics themselves, Bicycle Booth prints with Never-Fade Italian Ink, a dye technology positioned to resist color loss from repeated washing and UV exposure. Fading print is one of the most common complaints with budget custom-jersey printers, so a fade-resistant ink claim is a meaningful differentiator if it holds up over a full riding season — something we'd want to see verified in independent long-term wear reports.

Fit and comfort details

Bib shorts are where a lot of custom cycling apparel brands cut corners, since the waistband and chamois quality decide whether a three-hour ride stays comfortable. Bicycle Booth's cycling shorts and bibs use a silicon gripper waistband, a design meant to stop the waistband from rolling or sliding down during extended pedaling sessions. That detail matters most on club rides and gran fondos where riders are in the saddle for hours at a stretch.

Bicycle Booth offers both aero and club fits across its jerseys, bibs, and kits. Aero cuts run closer to the body for racing, while club cuts are built with a slightly looser fit that's more forgiving across a range of body types — a practical choice if you're ordering matching kits for a whole team rather than one individual rider.

Design catalogue and customization

This is Bicycle Booth's core sell. The brand lists 400+ design options spread across themed collections (including Star Trek, World Cup Football, Flamingo, and Octopus prints), regional collections covering North America, Europe, South America, Asia, Africa, and Oceania, and specialty professional designs for medical, military, police, and firefighter teams. Product types extend beyond jerseys and bibs to base layers, socks, arm and leg warmers, and caps.

For a club or event organizer, this breadth means you're less likely to need a fully bespoke design order — there's a reasonable chance an existing template already fits the theme you want. The Austria 2026 Away Football line is a good example of how the brand packages a single graphic theme (aero kit, club kit, jerseys, and bib shorts) across every fit and product type, so a whole team can order matching gear from one design.

Shipping, returns, and BB Miles

Bicycle Booth ships worldwide and backs orders with a 30-day return policy. For a print-on-demand style apparel brand, a defined return window is worth checking before ordering custom sizes, since fit issues are the most common reason for a return on this kind of product.

The brand also runs BB Miles, a loyalty rewards program that lets repeat customers earn points on purchases. If you're a club planning to reorder kits every season, that loyalty structure is one more reason to stick with Bicycle Booth over a one-off print shop.

Alternatives to consider

If your priority is general workout apparel rather than cycling-specific kits, our guide to choosing the right activewear covers fabric and fit factors that also apply to base layers. Runners comparing footwear alongside their cycling gear can check our Tarkine running shoe guide, and shoppers who want printed graphic apparel outside of cycling may also want to see our VenluShop review for a comparison point on print-on-demand quality.

References

1. Bicycle Booth — official product and policy pages